Plate 5 Cleaning
SEO for cleaning companies: a page for every job, in every town you serve.
When a tenant types "move out cleaning" and the name of their town at the end of the month, a page on your own website answers. We build a page for every clean you sell, in every town you serve, and every enquiry comes to you.
$50 a page that goes live. Everything included.
The lab Cleaning
One pass per town: every clean you sell, laid down in each of them.
Watch the sweep, or tap a town's stripe. Each pass lays down a page for every clean you sell, in that town.
Every page in this library, town by town (70)
Kestrel Park
- House cleaning in Kestrel Park
- Deep cleaning in Kestrel Park
- Move-out cleaning in Kestrel Park
- Move-in cleaning in Kestrel Park
- Recurring cleaning in Kestrel Park
- Post-construction cleaning in Kestrel Park
- Office cleaning in Kestrel Park
- Window cleaning in Kestrel Park
- Carpet cleaning in Kestrel Park
- Airbnb turnovers in Kestrel Park
Wrenfield
- House cleaning in Wrenfield
- Deep cleaning in Wrenfield
- Move-out cleaning in Wrenfield
- Move-in cleaning in Wrenfield
- Recurring cleaning in Wrenfield
- Post-construction cleaning in Wrenfield
- Office cleaning in Wrenfield
- Window cleaning in Wrenfield
- Carpet cleaning in Wrenfield
- Airbnb turnovers in Wrenfield
Hartwell
- House cleaning in Hartwell
- Deep cleaning in Hartwell
- Move-out cleaning in Hartwell
- Move-in cleaning in Hartwell
- Recurring cleaning in Hartwell
- Post-construction cleaning in Hartwell
- Office cleaning in Hartwell
- Window cleaning in Hartwell
- Carpet cleaning in Hartwell
- Airbnb turnovers in Hartwell
Elmstead
- House cleaning in Elmstead
- Deep cleaning in Elmstead
- Move-out cleaning in Elmstead
- Move-in cleaning in Elmstead
- Recurring cleaning in Elmstead
- Post-construction cleaning in Elmstead
- Office cleaning in Elmstead
- Window cleaning in Elmstead
- Carpet cleaning in Elmstead
- Airbnb turnovers in Elmstead
Larkhaven
- House cleaning in Larkhaven
- Deep cleaning in Larkhaven
- Move-out cleaning in Larkhaven
- Move-in cleaning in Larkhaven
- Recurring cleaning in Larkhaven
- Post-construction cleaning in Larkhaven
- Office cleaning in Larkhaven
- Window cleaning in Larkhaven
- Carpet cleaning in Larkhaven
- Airbnb turnovers in Larkhaven
Northgate
- House cleaning in Northgate
- Deep cleaning in Northgate
- Move-out cleaning in Northgate
- Move-in cleaning in Northgate
- Recurring cleaning in Northgate
- Post-construction cleaning in Northgate
- Office cleaning in Northgate
- Window cleaning in Northgate
- Carpet cleaning in Northgate
- Airbnb turnovers in Northgate
Brookhollow
- House cleaning in Brookhollow
- Deep cleaning in Brookhollow
- Move-out cleaning in Brookhollow
- Move-in cleaning in Brookhollow
- Recurring cleaning in Brookhollow
- Post-construction cleaning in Brookhollow
- Office cleaning in Brookhollow
- Window cleaning in Brookhollow
- Carpet cleaning in Brookhollow
- Airbnb turnovers in Brookhollow
Cleaning The key
The numbers, and where each one comes from.
Every number carries its label: MEASURED, BORROWED (with its publisher and date), DERIVED (from the inputs shown) or ASSUMPTION.
- Borrowed
A one-time clean averages $221 for 4 bedrooms and 3 baths
Fixr, 2025
- Derived
70 pages in Clearwell's example library: 10 jobs in 7 towns
10 jobs x 7 towns of an invented firm
8 Questions
8 questions cleaning companies ask
Most of my clients are recurring. Do pages help with that?
Yes. Recurring cleaning gets its own page in each town, written for people choosing a cleaner they will keep: what is in every visit, how the schedule works, who comes to the house.
We are bonded and insured. Can the pages say so?
Yes, as you can show it: bonded and insured, background-checked cleaners if you check them, your satisfaction policy in your own words. You approve every page before it goes live.
Can you build pages for the move-outs at the end of the month?
Yes, written for that moment: the deposit, the oven and the balcony, booking around the keys. They go up months ahead, so they are live before the moves come.
Do I need a page in every town? Some of mine are small.
Your plan is sized to your business. A town too small to matter gets no pages; a town that books well gets every clean you sell. You see every page by name before it is built.
I already pay a booking site for leads.
Keep it while it pays you back. Each of those leads is bought one at a time; a page on your own website is yours, it keeps answering its search for as long as it is live, and every enquiry from it comes only to you.
How much does it cost?
Everything one page needs (the research, the writing, the design, the build and the tracking) for $50 a page that goes live, built in monthly phases. After the build, $500 a month keeps your library refreshed and climbing, with a report every month, because SEO needs regular, ongoing work and once a page ranks it can keep bringing you that search for months and years.
Who owns the pages?
You do, from day 1: the pages, the words, the images and the code. We work with the access you give us as a user, and you stay the owner of every account.
How long until I see results?
Pages usually take 3 to 4 months to settle in, and your monthly report shows each one's movement from the start. From there the library keeps compounding as it fills in.
