Plate 1 Plumbing

SEO for plumbers: a page for every job, in every town you serve.

When a homeowner types "burst pipe repair" and the name of their town, a page on your own website answers: that job, that town, your number. We research every town you serve and build a page for every job you do, from water heaters to sewer lines.

$50 a page that goes live. Everything included.

An invented town's survey plate under the plumbing layer. A house searches "water heater leaking Calder Heights", and a red line runs to Halvard Plumbing & Heat's page for water heater replacement in Calder Heights, open on a phone.

The lab Plumbing

One valve for every job, a tee in every town.

Open a valve and its run fills. Every tee the water reaches is a page on your website: that job, in that town.

Run 12 · Emergency plumbing

  1. Emergency plumbing in Calder Heights
  2. Emergency plumbing in Northgate
  3. Emergency plumbing in Old Mill
  4. Emergency plumbing in Ashby Mills
  5. Emergency plumbing in Wrenfield
  6. Emergency plumbing in Hartwell
  7. Emergency plumbing in Pine Ridge

Run 12 · Emergency plumbing

  • Emergency plumbing in Calder Heights
  • Emergency plumbing in Northgate
  • Emergency plumbing in Old Mill
  • Emergency plumbing in Ashby Mills
  • Emergency plumbing in Wrenfield
  • Emergency plumbing in Hartwell
  • Emergency plumbing in Pine Ridge

12 of 12 valves open · 84 of 84 pages

An illustration. Firms, towns and numbers are invented.

Every page in this library, as a list (84)

Water heater replacement

  • Water heater replacement in Calder Heights
  • Water heater replacement in Northgate
  • Water heater replacement in Old Mill
  • Water heater replacement in Ashby Mills
  • Water heater replacement in Wrenfield
  • Water heater replacement in Hartwell
  • Water heater replacement in Pine Ridge

Tankless water heaters

  • Tankless water heaters in Calder Heights
  • Tankless water heaters in Northgate
  • Tankless water heaters in Old Mill
  • Tankless water heaters in Ashby Mills
  • Tankless water heaters in Wrenfield
  • Tankless water heaters in Hartwell
  • Tankless water heaters in Pine Ridge

Drain cleaning

  • Drain cleaning in Calder Heights
  • Drain cleaning in Northgate
  • Drain cleaning in Old Mill
  • Drain cleaning in Ashby Mills
  • Drain cleaning in Wrenfield
  • Drain cleaning in Hartwell
  • Drain cleaning in Pine Ridge

Burst pipe repair

  • Burst pipe repair in Calder Heights
  • Burst pipe repair in Northgate
  • Burst pipe repair in Old Mill
  • Burst pipe repair in Ashby Mills
  • Burst pipe repair in Wrenfield
  • Burst pipe repair in Hartwell
  • Burst pipe repair in Pine Ridge

Sewer line repair

  • Sewer line repair in Calder Heights
  • Sewer line repair in Northgate
  • Sewer line repair in Old Mill
  • Sewer line repair in Ashby Mills
  • Sewer line repair in Wrenfield
  • Sewer line repair in Hartwell
  • Sewer line repair in Pine Ridge

Leak detection

  • Leak detection in Calder Heights
  • Leak detection in Northgate
  • Leak detection in Old Mill
  • Leak detection in Ashby Mills
  • Leak detection in Wrenfield
  • Leak detection in Hartwell
  • Leak detection in Pine Ridge

Repiping

  • Repiping in Calder Heights
  • Repiping in Northgate
  • Repiping in Old Mill
  • Repiping in Ashby Mills
  • Repiping in Wrenfield
  • Repiping in Hartwell
  • Repiping in Pine Ridge

Sump pumps

  • Sump pumps in Calder Heights
  • Sump pumps in Northgate
  • Sump pumps in Old Mill
  • Sump pumps in Ashby Mills
  • Sump pumps in Wrenfield
  • Sump pumps in Hartwell
  • Sump pumps in Pine Ridge

Toilet repair

  • Toilet repair in Calder Heights
  • Toilet repair in Northgate
  • Toilet repair in Old Mill
  • Toilet repair in Ashby Mills
  • Toilet repair in Wrenfield
  • Toilet repair in Hartwell
  • Toilet repair in Pine Ridge

Gas line installation

  • Gas line installation in Calder Heights
  • Gas line installation in Northgate
  • Gas line installation in Old Mill
  • Gas line installation in Ashby Mills
  • Gas line installation in Wrenfield
  • Gas line installation in Hartwell
  • Gas line installation in Pine Ridge

Water softeners

  • Water softeners in Calder Heights
  • Water softeners in Northgate
  • Water softeners in Old Mill
  • Water softeners in Ashby Mills
  • Water softeners in Wrenfield
  • Water softeners in Hartwell
  • Water softeners in Pine Ridge

Emergency plumbing

  • Emergency plumbing in Calder Heights
  • Emergency plumbing in Northgate
  • Emergency plumbing in Old Mill
  • Emergency plumbing in Ashby Mills
  • Emergency plumbing in Wrenfield
  • Emergency plumbing in Hartwell
  • Emergency plumbing in Pine Ridge

Plumbing The key

The numbers, and where each one comes from.

Every number carries its label: MEASURED, BORROWED (with its publisher and date), DERIVED (from the inputs shown) or ASSUMPTION.

  1. Borrowed

    A water heater install averages $1,950

    This Old House, 2026-06-17

  2. Borrowed

    Google search ads for plumbing: $129.02 per lead

    LocaliQ 2025, 3,211 US campaigns

  3. Borrowed

    Local Services Ads for plumbing: $57 per lead

    SearchLight (vendor, method published), Feb 2026

  4. Derived

    84 pages in Halvard's example library: 12 jobs in 7 towns

    12 jobs x 7 towns of an invented firm

8 Questions

8 questions plumbers ask

I already pay for Local Services Ads. Why pages too?

Keep them while they pay you back. Each of those leads is bought one at a time; a page on your own website is yours, and it keeps answering its search for as long as it is live. They work side by side, and your report shows what each page is found for and the enquiries its form sends.

Can you build pages for emergency work, like a burst pipe at 2 am?

Yes. An emergency page leads with your number and your hours, and tap-to-call sits on every screen of it. If you answer 24/7, the page says so; if you do not, it says when you do.

I only want calls from towns I can get to fast.

Then those are the towns you get pages for. You pick the towns and the jobs, and every page is named in your plan before we build it.

Will the pages say we are licensed and pull the permits?

They say what you can show: your license number as you publish it, the permits you pull, the brands you install, your real job photos. You read and approve every page before it goes live.

We do plumbing and heating. Is that 2 libraries?

One library with every job in it. Water heaters, boilers and furnaces sit beside drains and repipes, each with its own page in each town you serve.

How much does it cost?

Everything one page needs (the research, the writing, the design, the build and the tracking) for $50 a page that goes live, built in monthly phases. After the build, $500 a month keeps your library refreshed and climbing, with a report every month, because SEO needs regular, ongoing work and once a page ranks it can keep bringing you that search for months and years.

Who owns the pages?

You do, from day 1: the pages, the words, the images and the code. We work with the access you give us as a user, and you stay the owner of every account.

How long until I see results?

Pages usually take 3 to 4 months to settle in, and your monthly report shows each one's movement from the start. From there the library keeps compounding as it fills in.

12 Your turn

See 2 of your own pages before you pay anything.

Tell me your website and the towns you serve. Your library lays itself out right here, and within one business day I will send you 2 of your real pages, researched and designed from your own site.

Taken from your web address. Change it if it reads wrong.

Your trade
Towns you serve

Each town you want work in, up to 12.

Index of pages

Your business

yourbusiness.com

12 jobs x 1 town = 12 pages

Index of pages: 12 jobs x 1 town = 12 pages
JobsYour town
01
02
03
04
05
06
07
08
09
10
11
12

Tap a job you do not sell to take it off.

Sketches of your first 2 pages. The 2 I send are researched and designed from your own site.

Or write to shivam@markingo.io. I reply within one business day.

Nothing you type here is stored. Your mail app opens with it filled in, and you send it.